The customer experience is the next
competitive battleground. - Jerry Gregoire
Organizations of any size are
keeping pace with the times to stay ahead. One strategy they do is to provide
the best customer experience.
Being competitive means that you
mean ‘business’ and that you do what it takes to provide the kind of service
that your competitors cannot provide. Every company after all focuses on
gaining customers – people who will stay loyal to them. And getting gaining
customer’s loyalty is not easy. To gain them, you should learn how to stay true
to your promise and fulfill it all the time.
Each customer thinks, “I’ll go to
that store and will for something to buy. Is that place any good?” As business,
how can you create an environment that is pleasant for customers? What kind of
experience can you give?
If people are visiting your store,
the last situation they want to be in is to be waiting in line for minutes on
end. At any given moment, they will restless and feel irritated because of the
long line. How can you handle this situation? Customer service reps should be
friendly; it will lighten up the mood. Engage them, it comforts them. And of
course smile, it makes them feel better.
The same is true not only with
face-to-face interactions but through customer service through phone or live
chat. Call centers are known for providing this kind of service. Even on the
other line, customer service reps can still do something to make the experience
worthwhile and awesome. By taking care of every concern and being
attentive, you make your business to be centered around your customers and
their welfare.
One proof that shows your company is
great is by hearing stories from customers talking about their experiences. In
business, this is popularly known as “word-of- mouth marketing”. It is simply
about telling others about customers’ experience to others. You also want
people to know how you treat them and how you will treat their friends, family
and relatives. This allows you to promote your business without preparing big
advertising budgets next year.
By creating a ‘customer-centric’
business, you make a big impact to new and existing customers. It is time to
deliver a great experience and see how they can make your cash registers ring.
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