Like, share, post, follow, tweet,
hashtag, and trending.
Are you familiar with these social
media buzzwords? You may not be familiar with all of these terms but you may
have heard at least one.
Social media has been part of our
daily lives, from networking with friends and family members to engaging
communities. Today, we use social media as our source of information,
engagement and connection.
Since today’s trend is social media,
as entrepreneur why not use it to your advantage?
The reason for this is to connect
with the right people to introduce your service. Also, you can talk to the
right markets. Connect with customers, know their needs and share your core
expertise to them.
Build connections. Social media is the easiest way to connect with people. In
just one click, you can find people and reach influencers and decision makers.
This way, you can also share information with them.
Use connections. Through the use of online feedbacks and surveys, you can
gather comments and suggestions. They can help you do something to respond on
their needs.
Promote your products or services. After you identify their needs and wants, it’s now
your turn to connect and share your service. Important tip in using social
media: Don’t sell. You need to let your customers know that you are a
thought leader and that you know what you are doing.
If you have a good brand reputation
and you provide the best service, it will just have a domino effect.
Keep yourself visible by staying
active in social communities. If a customer asks, you answer. If one complains,
you resolve. Be updated and keep them updated.
Be wise in using social media;
remember ethics have to be followed. Use social media with good intentions, not
to ruin or harm others.
Some of the popular social media
networks people use these days are: Facebook, Twitter, Google+,
Instagram, Pinterest, and Linkedin. Use any or all of these tools to reach your
target customers.
Build a connection and stay
connected all the time, anytime.
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